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Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster

Google's John Mueller answered a question about the use of llms.txt…

Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern

A new analysis finds Google’s top organic CTR dropped from…

Google tests negative keyword lists in PMax, despite its own rules

Some Google Ads users are reporting the ability to add negative…

Google Ads quietly surfaces recommendation tips in Optimization Score column

Google Ads introduced a small but notable UI tweak — a new…

AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern

A Netcraft report finds 34% of login URLs suggested by AI could…

An AI-assisted content process that outperforms human-only copy

When AI-generated content became more accessible, questions…

DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern

DuckDuckGo now lets you hide AI-generated images from search…

PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson

Audience settings in Google Ads aren't set-and-forget. Use this…

Don’t kill your SEO budget, shift it

Organic traffic is down, AI Overviews are stealing your clicks,…

How To Get Your Content (& Brand) Recommended By AI & LLMs via @sejournal, @andreasvoniatis

Want your content and brand cited in AI results? Focus on substance,…