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Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster

A recent announcement by Google signals the start of a massive…

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones

Research on language models reveals how brands win or lose in…

Why no amount of SEO can fix a broken brand

As an SEO professional, you’re often asked to solve what appears…

PPC salaries are splitting: Which side are you on?

Every year, Duane Brown’s PPC Salary Survey gives our industry…

How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic

Websites built with semantic HTML, accessible patterns, and visible…

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern

Sundar Pichai outlines search as an “agent manager,” signaling…

Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes

Maddie Lightening, head of paid media at Hallam, joined…

Merchant API lands in Google Ads scripts ahead of Content API sunset

Google is pushing advertisers toward a more modern, scalable…

Google Ads simplifies enhanced conversions into a single switch

Google is removing complexity from one of its most important…

Healthcare reviews: How to stay compliant and win in local SEO

There’s a broad consensus that online reviews — especially…