La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Your local rankings look fine. So why are calls disappearing?

For many local businesses, performance looks healthier than…

Google Releases Discover-Focused Core Update via @sejournal, @MattGSouthern

Google has started a Discover core update. The rollout may take…

Google releases Discover core update – February 2026

Google has released the February 2026 Discover core update,…

Google Ads no longer runs on keywords. It runs on intent.

Most PPC teams still build campaigns the same way: pull a keyword…

Google says AI search is driving an ‘expansionary moment’

Google Search is entering an “expansionary moment” driven…

How AI is reshaping local search and what enterprises must do now

AI is no longer an experimental layer in search. It’s actively…

The Shift From Search Sessions To Decision Sessions via @sejournal, @DuaneForrester

AI Mode personal search points to a future where decisions happen…

Is Google Finally Cracking Down On Self-Promotional Listicles? via @sejournal, @lilyraynyc

An analysis of recent Google ranking volatility shows how self-serving…

Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’

Right now, it’s hard to find a marketing conversation that…

Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO via @sejournal, @HelenPollitt1

Learn how to evaluate internal linking structures to ensure they…