
Maximize Conversion Value: Google Ads bidding explained
Are all Google Ads conversions created equal?
Let’s…

How to build a better, smarter, more discoverable site architecture
Has your organic traffic looked like this over the past couple…

OpenAI intègre la génération d’images dans GPT-4o : une révolution pour la création visuelle ?
OpenAI vient de franchir une nouvelle étape en intégrant la…

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment via @sejournal, @torylynne
A marketing measurement plan maps the crucial gears and cogs…

Why SEO fundamentals are 10x more important now
Over the last few years, AI has upended many aspects of our…

The Shift To Zero-Click Searches: Is Traffic Still King? via @sejournal, @wburton27
What are zero click searches and why do they matter? Discover…

AI, SEO, and Client Success: 7 Agency Trends Defining the Year by CallRail
Agencies are navigating a marketing world powered by AI, evolving…

Google rolls out AI Overviews In EU regions
Google AI Overviews are now available in several new European…

Audition de Google France au Sénat : des réponses floues qui agacent les sénateurs
Le Sénat convoque Google France pour savoir précisément ce…

Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil via @sejournal, @martinibuster
Although current Googlers say Google cares about the web ecosystem,…