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AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe

AI's impact outpaced our ability to measure it in H1 2026. Indig's…

AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic

AI search only feels like a new sport to the people who were…

ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

OpenAI is expanding ChatGPT Ads’ conversion capabilities with…

Google expands Limited Ad Serving policy across all Ads

Google is expanding its Limited Ad Serving policy to cover all…

Microsoft Advertising adds bulk editing for disapproved assets

Microsoft Advertising launched bulk editing and appeals for…

YouTube tests image ads during horizontal mobile playback

YouTube appears to be testing a new mobile ad format that displays…

Google Ads adds dedicated reporting for new customer acquisition

Google Ads introduced a new “Report on new customers acquired”…

How business context changes AI recommendations

Every AI success story seems to end the same way. Someone shares…

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe

YouGov data shows Claude and OpenAI doubling Gen Z consideration…

What six perspectives reveal about demand generation in AI search

Over the past few months, six organizations have published new…