La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data via @sejournal, @gregjarboe

New Similarweb figures reveal how narrowly ChatGPT distributes…

AI models favor familiar brands in search: Study

AI models searched for brands they already knew 3.2 times more…

Google launches Structured Data Files v10.1 for Display & Video 360

Google released Structured Data Files (SDF) v10.1 for Display…

Google tests AI-generated descriptions in Shopping ads

Google appears to be expanding its test of AI-generated descriptions…

Selling SEO or AI services? Your sales team needs more than a pitch deck

Roughly 10 years ago, I worked in the digital marketing division…

Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers via @sejournal, @TaylorDanRW

Eight weeks of AI Overviews data in Search Console reveals impressions…

Google Search Console ouvre enfin les données de vos posts Instagram, TikTok, X et YouTube

Ce qu'il faut retenir : Les propriétés de plateforme, annoncées…

How to build a keyword clustering tool with Python

Keyword grouping is one of those SEO tasks that sounds simple…

Multi-location SEO: How to structure geographic pages at scale

When regional brands expand, their websites tend to expand right…

Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster

Anthropic's Boris Cherny, head of Claude Code, explains how to…