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Google penalties: Why prevention is cheaper than recovery

Google penalties, also known as manual spam actions, are among…

Google Ads shifts Demand Gen billing to CPM for some Discover campaigns

Google is changing how it charges for certain Demand Gen campaigns…

Microsoft Ads expands LinkedIn targeting with job seniority filters

Advertisers using Microsoft Ads can now target users based on…

How AI is merging paid and organic visibility

The idea that AI is killing advertising misses the bigger shift.…

Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website via @sejournal, @slobodanmanic

If you sell on a major SMB platform, agentic commerce is already…

Why next-question intent matters for AI search visibility

Much of the GEO conversation focuses on how AI systems discover,…

Schema, LLMs & The Low Bar For ‘Evidence’ In GEO

Should you use schema for AI search visibility? Yes, but not…

Google Says Markdown For AI SEO Strips Away The Parts That Matter via @sejournal, @martinibuster

Google says that markdown solves one problem while potentially…

Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO via @sejournal, @rollerblader

Rising impressions with falling traffic often stems from SERP…

L’édition de juin 2026 de Réacteur est en ligne !

Au programme de cette édition Réacteur de juin 2026 :SEO &…