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Perplexity Bets $400M On Snapchat To Scale AI Search Adoption via @sejournal, @MattGSouthern

Perplexity will pay Snap $400 million to integrate its AI answer…

Google Deprecates Practice Problem Structured Data In Search via @sejournal, @MattGSouthern

Google will deprecate practice problem structured data in January…

Google Merchant Center adds “Creative Content” section with video assets

Google has introduced a “Creative Content” section in Merchant…

Google to remove more search features including practice problems, nutrition facts, nearby offers and more

Google will be removing more search features in the coming months,…

YouTube Separates Organic & Paid Metrics In Channel Analytics via @sejournal, @MattGSouthern

YouTube now lets creators filter analytics metrics by organic…

Multi-Location SEO: How to Scale Without the Chaos

Managing local search marketing for one location is straightforward. But…

The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate via @sejournal, @billhunt

When marketing and technology clash, SEO and site performance…

How agentic AI threatens to upend OTAs’ dominance in search

No one knows how the agentic AI race will end, but its impact…

How APIs extend data access and automation in Google Ads and Meta Ads

Google Ads and Meta Ads make campaign management look easy.…

Using Attribution Paths To Transform Your Google Ads Strategy

A practical guide to using GA4 Attribution Paths to correct misaligned…