
How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact…

How APIs extend data access and automation in Google Ads and Meta Ads
Google Ads and Meta Ads make campaign management look easy.…

Using Attribution Paths To Transform Your Google Ads Strategy
A practical guide to using GA4 Attribution Paths to correct misaligned…

5 marketing maturity levels: From siloed to autonomous by Semrush Enterprise
Martech debt builds up through manual reporting, fragile…

AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
A way to understand why Google AI Mode ranks web pages, and how…

How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar] via @sejournal, @itsduhnise
Unlock the power of LinkedIn posts to generate more leads and…

Google ajoute Google-CWS (Chrome Web Store) aux User-Triggered Fetchers
Google met à jour sa documentation en ajoutant un nouveau user…

YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the “close” button on sidebar panels…

Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Organic click-through rates (CTR) for informational queries…

GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Generative engine optimization (GEO) platform Lorelight, is…

