La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
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Google Analytics adds custom conversion attribution windows

Google Analytics now gives advertisers more flexibility over…

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic

One company measures the bot problem, frames it, and sells the…

Google sets AI Max migration timeline for Search campaigns

Google outlined when some legacy campaign features will be automatically…

LLM traffic converts differently — here’s what to do about it

Paid search has long been the workhorse of performance marketing…

ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan

ChatGPT names brands in its own search queries before it fetches…

Microsoft Clarity : nouvel indicateur pour mesurer si le scraping des IA vous rapporte du trafic

Ce qu'il faut retenir : Clarity introduit une carte "AI Scrape-to-Referral…

Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson

Google Ads is changing language targeting for Search and Performance…

Google Ads is removing language targeting from Search campaigns

Google is removing campaign-level language targeting from Search…

Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps

Your brand could be ranking #1 on Google, but still be invisible…

The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester

Practitioners value AI visibility data highly and won't fund…