La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Shopify: AI referrals up 197%, but organic search still leads traffic

AI-referred sessions to merchant storefronts grew 197% year…

Microsoft Clarity AI Scrape-to-Referral insights report

Microsoft Clarity has added another new AI metric, this one…

The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads

PPC managers inheriting an account: verify the conversion value…

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster

Anthropic has revealed enough about Claude's watermark to identify…

Link building works better when you think beyond links

Backlinks have been a confirmed Google ranking factor for years.…

Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras

Search referrals measure how people reach Reddit. They don't…

Your B2B SEO can win the click and lose the consideration

A buyer can click through to your website after making an important…

Only 1.1% of news publisher visits come directly from AI: Study

AI referrals accounted for just 1.1% of visits to news publishers…

Most AI visibility gains are just technical debt repayment

Everyone seems to be searching for the AI optimization trick.…

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1

Stable rankings, stable impressions, falling CTR: the signature…