
Google AI Overviews are tested and removed based on engagement
Google shows AI Overviews in Search largely based on whether…

Microsoft expands search themes in Performance Max to 50
Ahead of a slate of announcements coming next week, Microsoft…

Google tests expanded video limits in Performance Max
Advertisers are spotting signs that Google is increasing the…

Why ecommerce SEO audits fail – and what actually works in 30 days
A $4 million Shopify brand recently showed me an SEO audit it…

Why Demand Gen is the most underrated campaign type in Google Ads
As a Google Ads practitioner, you probably spend the bulk…

Google doesn’t want you to create bite-sized chunks of your content
Google’s Danny Sullivan, the former Search Liaison, said not…
Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies…

YouTube is no longer optional for SEO in the age of AI Overviews
Getting found in all the right places has always meant being…
SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop via @sejournal, @MattGSouthern
This week’s SEO Pulse highlights the tensions emerging as search…
Top 10 Google Ads mistakes to avoid in 2026
Google Ads is constantly changing and evolving. With these changes…

