
As Google shifts to AI search, legacy SEO faces a new reality
“SEO isn’t dead; it’s deprecated.”
These five words…

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority via @sejournal, @MordyOberstein
Brand authority and conversions don’t need separate content…

How Google AI Overviews are changing the PPC game by Adthena
Google’s introduction of AI Overviews is radically reshaping…

How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
Paid search is shifting. Here’s how audience targeting and…

Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google AI Overviews no longer hold the top spot for U.S. desktop…

Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern
Google’s srsltid parameter is showing on blog and homepage…

Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool in Google Search Console isn’t just…

The 30 Most-Subscribed YouTube Individuals (Q2 2025) via @sejournal, @theshelleywalsh
YouTube’s most-subscribed individuals for 2025 include familiar…

Is Google Ads wasting your money? Understanding average daily budgets
If you’ve ever set a daily budget in Google Ads, and then…

AI Overviews bientôt en France : comment adapter votre stratégie dès maintenant ?
Après un déploiement aux USA, des mois de tests à l’international,…