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How Publishers Can Monetize AI Visibility

AI sends barely any traffic, but the traffic it sends is twice…

Google makes passkeys mandatory for Google Ads API users

Google is making passkeys mandatory for users generating new…

Microsoft Ads adds Ad Preview Hub to Performance Max

Microsoft Advertising brought Ad Preview Hub to Performance…

Google begins rolling out in-account certification applications

Google is beginning to let some advertisers apply for Social…

Why Google Business Profile address changes can disrupt local rankings

What you don’t know about your business profile’s past can…

AI Video After Sora: 3 Updates You Should Make Before You Publish via @sejournal, @gregjarboe

Before your next AI video goes live: Audit disclosure against…

How to audit your AI entity footprint

Ask ChatGPT, Gemini, or Perplexity to explain your business.…

7 feedback loops for self-improving AI content workflows

You’re already giving your content workflows feedback. Every…

Google Ads’ Target-Based Bidding Update For Ecommerce via @sejournal, @tonyadam

Google's August 17 update pushes budget-limited Target CPA and…

SEO and PPC alignment starts with your org chart

Sharing keyword data between SEO and PPC sounds straightforward,…