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Google Ads adds ROAS-based tool for valuing new customers

Google Ads is rolling out a feature that lets advertisers calculate…

SEO leaders: stop chasing rankings, start building visibility systems

SEO is moving out of the marketing silo into organizational…

Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern

Google's Search Relations team discussed whether you still need…

Why creative, not bidding, is limiting PPC performance

For a long time, PPC performance conversations inside agencies…

Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse via @sejournal, @MattGSouthern

The latest SEO Pulse examines AI citation dashboards, invisible…

Cloudflare’s New Markdown for AI Bots: What You Need To Know via @sejournal, @MattGSouthern

Cloudflare launched Markdown for Agents, converting HTML pages…

How to optimize news content for today’s social-first Google SERP

We’re in a new era where web content visibility is fragmenting…

Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson

The latest PPC Pulse highlights Google’s AI Mode ad experiments,…

15 Smarter Interview Questions For Hiring Digital Marketers In 2026 via @sejournal, @brookeosmundson

Hire better digital marketers with these interview questions…

Microsoft prend ses distances avec OpenAI et développe ses propres modèles d’IA

Microsoft change sa stratégie en matière d'intelligence artificielle.…