La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

What The Data Shows About Local Rankings In 2026 [Webinar] via @sejournal, @hethr_campbell

Enhance your understanding of local rankings with reputation…

Why video is the canonical source of truth for AI and your brand’s best defense

The Wild West of web scraping is changing, due in large part…

Generative Engine Optimization: The Patterns Behind AI Visibility

Generative engine optimization (GEO) is the practice of positioning…

Google releases preview of WebMCP – how AI agents interact with websites

Google announced an early preview of WebMCP, which is a protocol…

Google shares what’s next in digital advertising and commerce in 2026

In her third annual letter, Vidhya Srinivasan, VP/GM of Ads…

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads via @sejournal, @MattGSouthern

Google's VP of Ads & Commerce published her annual letter…

How AI-driven shopping discovery changes product page optimization

As consumers lean into AI search, the industry has focused on…

OpenAI details how ads will work in ChatGPT

In a conversation on the OpenAI podcast, host Andrew Maine spoke…

Google Ads shows recommended experiments

Google Ads is rolling out recommended experiments on the Experiments…

Google Ads simplifies product campaign tracking

Google Ads rolled out a new feature that shows advertisers which…