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Google Launches Ads Advisor & Analytics Advisor Globally via @sejournal, @MattGSouthern

Google announced Ads Advisor and Analytics Advisor, built on…

Google Discover fixing fake AI spam problem

Google is working to fix the Google Discover feed by removing…

Google quietly adds brand inclusions to standard Shopping campaigns

Google rolled out brand inclusion controls for Standard Shopping…

Google makes incrementality testing easier, cheaper, and faster

Google is expanding access to incrementality testing, rolling…

The best way to use custom segments in Google Ads

If there’s one area of Google Ads that often baffles even…

Google launches AI-powered advisors

Google is rolling out two new AI-powered assistants — Ads…

How to consolidate legacy SKAGs – and why it’s time to move on

The Alpha Beta account structure was the gold standard of paid…

Why Web Hosting Is A Critical Factor To Maximize SEO Results via @sejournal, @MattGSouthern

Treat hosting as strategic SEO infrastructure, not a cost line,…

Google Launches Structured Data For Merchant Shipping Policies via @sejournal, @MattGSouthern

Google Search supports sitewide shipping policy markup, letting…

How to measure your AI search brand visibility and prove business impact

Brand visibility is replacing rankings as the most important…