La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC via @sejournal, @brookeosmundson

See when Performance Max drives better efficiency and when separate…

Stratégie de contenu SEO et branding : quelles différences et comment les déployer ensemble ?

Article en collaboration avec GetfluenceStratégie de contenu…

Google Preferred Sources Hit 345K, Expand Into AI Search via @sejournal, @MattGSouthern

Google says users have selected 345,000 Preferred Sources, which…

OpenAI confirms conversion-focused ads are coming to ChatGPT

OpenAI confirmed it will begin rolling out conversion-optimized…

YouTube Now Auto-Detects AI Content, Labels It For Viewers via @sejournal, @MattGSouthern

YouTube is moving AI disclosure labels to more visible spots…

Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels

Google is bringing the preferred sources feature to its AI search…

Google Ads will start deleting historical reporting data after set retention periods

Google is introducing a new Google Ads data retention policy…

Google launches Real-Time Policy Reviews for faster ad approvals

Google is rolling out Real-Time Policy Reviews, a new system…

The micro-macro shift: How to measure AI visibility now that precision is gone

The funnel query pathway (FQP), the cohort-with-intent tree…

The SEO-GEO gap: How AI search traffic differs from organic traffic

Some marketers argue GEO replaces SEO. Others claim strong SEO…