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Vanessa Fox on the birth of Google Search Console

Vanessa Fox was the individual who was instrumental in what…

Google expands customer acquisition targeting with “new prospects” mode

Google is introducing a new “prospects” targeting mode designed…

How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers via @sejournal, @trendos_com

Learn the manual process to track who is advertising in ChatGPT…

How persuasive content taps into human psychology

SEO content is built to rank. Conversion isn’t always the…

5 places to find FAQ content that improves AI visibility

Frequently asked questions (FAQs) used to sit quietly on support…

You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester

The six-mode taxonomy maps almost exactly onto the split between…

Brand depth determines what AI systems recommend

Getting cited in AI answers is becoming a common visibility…

Introducing ‘YBYS’: Your brand = Your SEO

There are two questions that come up in at least one meeting…

The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW

Machines writing for machines is a race to the bottom. Here's…

WordPress Market Share Declines For Six Months In A Row via @sejournal, @martinibuster

WordPress is losing market share for six months in a row as competing…