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Google Ads automation makes governance a competitive advantage

The biggest risk in Google Ads today is that automation will…

Are We Repeating History & Risking Backlink Penalties Again? via @sejournal, @TaylorDanRW

Repackaged link schemes won't win AI visibility. Presence in…

How to prepare for Google’s DSA sunset and move to AI Max

Google has been hinting at the demise of standalone Dynamic…

AI Max spotted in Google Standard Shopping campaigns

AI Max appears to be making its way to Standard Shopping campaigns,…

Google Ads API v25 adds YouTube metrics and loyalty campaign goals

Google released version 25 of the Google Ads API, adding new…

Technical debt in SEO: When to fix vs. when to ignore

Website crawling tools used for technical SEO audits will happily…

Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow via @sejournal, @martinibuster

Alphabet's Q2 release shows Google's infrastructure spending…

Google fined €460 million over self-preferencing Search and  €430 over Google Play

The European Commission announced two fines under the Digital…

Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version via @sejournal, @DuaneForrester

Waiting for ChatGPT to prove your ROI? The not-provided lesson…

Pichai Says Google Needs Gemini 4 To Compete At The Frontier via @sejournal, @MattGSouthern

On Alphabet's Q2 call, Pichai named coding an area to improve,…