La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
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Google Ads adds new tools to drive and measure in-store sales

Google is rolling out two new features designed to help multi-location…

Inside Google Maps: 72 ranking signals and the architecture behind local search

When a business appears in Google Maps, the listing you see…

When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc

Modeled data now fills the gaps left by signal loss, and mistaking…

Some Sites Use llms.txt Like robots.txt, Common Crawl Finds via @sejournal, @MattGSouthern

Common Crawl analyzed 584,107 llms.txt files and found most came…

Before scaling programmatic SEO, prove the pattern works

Programmatic SEO is attractive because one strong page pattern…

ChatGPT a construit son propre index de recherche

Ce qu'il faut retenir : ChatGPT fait tourner sa propre famille…

The 11x ROAS account that lost money on every order

An 11x return on ad spend (ROAS) sounds like a win. It can represent…

Google says DMA changes in EU resulted in worse degradation of search quality ever

Google told Reuters that the launch of the most recent changes…

How to build an AI governance framework for SEO

Somewhere between “just ask ChatGPT” and a full-blown incident…

6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson

Advertiser data now spans single-digit to $22 CPCs, but ChatGPT…