
How to Build Location Pages That Rank, Convert, and Get Cited
Most location pages fail for one of two reasons: They’re too…

7 Steps to Build a Marketing Strategy That Actually Works in 2026
With all of the platform changes and tech advancements, it’s…

The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic
The web is splitting into transactional systems run by AI and…

AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern
Seer Interactive says brand-cited AI Overview CTR fell 61% as…

Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce…

Google’s Updates Push Search Further Into Task Completion via @sejournal, @MattGSouthern
Google's latest Search updates push further into task completion.…

Google AI Overviews CTR shows early signs of recovery: Study
After bottoming out at 1.3% in December 2025, the click-through…

Google Ads Demand Gen campaigns hit by review delays
Some advertisers say ad reviews are taking more than seven days…

How to structure AI-driven SEO: 3 frameworks that drive execution
About a year ago, I came out of a meeting with engineers about…

Automate the busywork: 8 SEO tasks you shouldn’t do manually
Take a look at your SEO to-do list. Most of it is probably the…

