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Google’s Liz Reid on AI search changes, query shifts, and AI slop

Google says AI isn’t killing Search — it’s changing how…

OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads via @sejournal, @MattGSouthern

OpenAI's public crawler docs now list OAI-AdsBot, a bot that…

Google Adds View-Through Conversion Optimization To Demand Gen via @sejournal, @MattGSouthern

Google adds view-through conversion optimization to Demand Gen…

Google expands Demand Gen tools to drive faster YouTube conversions

Google is rolling out new Demand Gen updates in Google Ads,…

5 lessons from delivering bad SEO news to executives

Traditional SEO metrics haven’t been good. We don’t need…

Google tests “App Labs” hub for early ad features

Google is quietly testing a new “App Labs” beta inside Google…

How to use customer acquisition and retention goals in Google Ads

Google has introduced new capabilities within its new customer…

Google Search Console job data logging issue

Google has confirmed a bug with the Google Search Console performance…

How to build an enterprise SEO strategy that actually gets buy-in

Most enterprise SEO strategies die in slide decks. Beautiful…

The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet via @sejournal, @DuaneForrester

Enterprise teams must run parallel SEO and AI workflows while…