La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern

EU binding rules require Google to share anonymized Search data…

How to report PPC performance without lying to yourself (or your boss)

Early in my career, I was responsible for reporting metrics…

Google Tag Manager adds guided setup for Google Ads purchase tracking

Google is making it easier to implement Google Ads purchase…

Google expands Brand Lift Studies with enhanced measurement option

Google is rolling out a new Enhanced Brand Lift study to more…

AI-driven personalized search: A practical guide

The same search no longer guarantees the same answer. In 2026,…

Souveraineté numérique : les Français s’en méfient, mais veulent surtout de la sécurité

Ce qu'il faut retenir : Seuls 4% des Français placent la souveraineté…

AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern

Wrong postcodes, closed-business claims, invented services: what…

Local Services Ads come to Google Ads via Performance Max

Google is moving Local Services Ads (LSAs) into the Google Ads…

Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson

Google is moving Local Services Ads into Google Ads as Performance…

How to evaluate Google Ads creative before testing it

If you manage Google Ads, you’re responsible for creative…