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Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern

Aleyda Solis analyzed US and UK SISTRIX data from Google's May…

Google Launches Search Profiles For Creators With 100K Followers via @sejournal, @MattGSouthern

Google launches Search profiles, giving eligible creators a customizable…

Google introduces Search profiles within Google Discover

Google is rolling out Search profiles in the U.S. for publishers…

Google Must Let Websites Opt Out Of AI Search Features In UK via @sejournal, @MattGSouthern

The UK's CMA has imposed a new conduct requirement on Google…

Why so much SEO work no longer drives growth

The job description hasn’t changed much in five years. Most…

Your #1 competitive advantage in Google Ads: Customer Match

You wouldn’t dream of running your Google Ads campaigns without…

You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester

You can't optimize content for a retrieval system you can't measure.…

AI in the wild: Confident, wrong, and weirdly expensive

Imagine working in SEO for years, researching a problem you…

Why Users Are Fleeing To AI-Free Search & What It Means For SEO via @sejournal, @TaylorDanRW

Despite industry fears, AI search adoption remains fragmented…

Google’s expanded candidate set and the selection crisis

Google’s expanded candidate set signals a deeper shift in…