La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
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The hidden ‘bland tax’ that could erase your brand from AI search

AI isn’t just changing search — it’s deciding which brands…

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report via @sejournal, @MattGSouthern

Digiday reports an early ChatGPT ads manager build now shows…

Google adds AI-qualified call leads to improve measurement

Google is upgrading Google Ads call campaign measurement with…

Google Ads Makes Call Recording Default For AI Lead Calls via @sejournal, @MattGSouthern

Google Ads now enables call recording by default for eligible…

The funnel flip: Why AI forces a bottom-up acquisition strategy

The industry has been building top-down for 30 years. Start…

Google rolls out new AI safety features in Ads Advisor

Google is adding three new “agentic” safety features to…

How to build a YouTube analytics report in Data Studio

Creating video content takes time and budget, so understanding…

Why IBM says every brand now needs a GEO playbook

Search has changed, and brands need to catch up fast, according…

The Ghost Citation Problem via @sejournal, @Kevin_Indig

Analysis across four LLMs reveals how citation and mention behavior…

SEO reporting outgrew Data Studio — here’s what comes next

Picture this: Your company relies on Data Studio for SEO reporting.  It’s…