
Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern
Aleyda Solis analyzed US and UK SISTRIX data from Google's May…

Google Launches Search Profiles For Creators With 100K Followers via @sejournal, @MattGSouthern
Google launches Search profiles, giving eligible creators a customizable…

Google introduces Search profiles within Google Discover
Google is rolling out Search profiles in the U.S. for publishers…

Google Must Let Websites Opt Out Of AI Search Features In UK via @sejournal, @MattGSouthern
The UK's CMA has imposed a new conduct requirement on Google…

Why so much SEO work no longer drives growth
The job description hasn’t changed much in five years.
Most…

Your #1 competitive advantage in Google Ads: Customer Match
You wouldn’t dream of running your Google Ads campaigns without…

You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester
You can't optimize content for a retrieval system you can't measure.…

AI in the wild: Confident, wrong, and weirdly expensive
Imagine working in SEO for years, researching a problem you…

Why Users Are Fleeing To AI-Free Search & What It Means For SEO via @sejournal, @TaylorDanRW
Despite industry fears, AI search adoption remains fragmented…

Google’s expanded candidate set and the selection crisis
Google’s expanded candidate set signals a deeper shift in…

