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Google tests video ads in local search results

Google is experimenting with video ads inside the local pack,…

The digital PR duplication method: Rinse, reuse, repeat

Every digital PR (DPR) team’s been there: New data drops and…

Utility news content: How to win beyond clicks in AI search

In 2026, news SEO content performance isn’t just defined by…

Google Maps a supprimé 292 millions d’avis frauduleux en 2025

Chaque année, Google publie un rapport sur la sécurité de…

Google adds Read more links best practices

Back in December, Google began showing read more links on some…

Rand Fishkin: Zero-click search began long before AI

Watch this video on YouTube Rand Fishkin didn’t get into…

What Is Agentic Search? (And Why SEOs Need to Pay Attention)

AI search exists on a spectrum. At one end: a human asks an AI…

Is Google Ads Asset Studio a game changer? Not so fast

If you know anything about Google Ads Asset Studio, you’ve…

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern

The European Commission proposed Google share data with rival…

Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni

Many ecommerce brands misapply Meta-style thinking to Google…