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How ‘it’s just SEO’ took over the GEO conversation

Search has managed to do something impressive. At the precise…

How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework

Mixing button clicks and purchases in one conversion column trains…

Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster

Google's John Mueller casts doubt on LLMs.txt and says he likes…

Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe

"Influence is the new traffic." Rand Fishkin's argument and MIT's…

Goossips SEO : Search Quality Raters Guidelines

Goossip…

DV360 API Adds Demand Gen Support

Demand Gen campaigns are becoming more deeply integrated into…

Google expands Data Manager API with GMP event ingestion

Google is consolidating measurement and audience activation…

Commerce media expands beyond retail sites with Demand Gen integration

Brands can now tap retailer first-party data to run Demand Gen…

Link intent: How to combine great content with strategic outreach

The importance of establishing authority through link building…

EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones

What if a single file could tell AI systems exactly what your…