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AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) via @sejournal, @hethr_campbell

Explore the impact of AI content on modern SEO strategies and…

Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page via @sejournal, @lorenbaker

Understand SERP visibility and why ranking #1 is no longer sufficient…

Google AI Overview Data Looks Different For Commercial Queries via @sejournal, @MattGSouthern

AI Overview tracking can tell very different stories depending…

Google appears to be testing new branded search controls in AI Max campaigns

Advertisers may soon have more control over how AI Max campaigns…

Matt McGee on the Wild West days of SEO

Matt McGee was the former Editor-in-Chief at Search Engine Land,…

Google Ads launches built-in lead management dashboard

Google is bringing lead management directly into Google Ads,…

How to train Claude to sound like your brand

It’s a beautiful time to be in content marketing. AI writes…

How to structure paid social creative testing for better performance

Creative testing has become a volume game in paid social, but…

Beyond RAG: Why every AI search platform is now agentic and what that means for your content

Two and a half years ago, I wrote an article for Search Engine…

Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern

Google brings Preferred Sources into AI Overviews and AI Mode,…