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When Google Is No Longer A Verb: Search Becoming Infrastructure via @sejournal, @DuaneForrester

Search isn’t disappearing, but the habit is changing. This…

Google expands AI Max text guidelines globally

Google is expanding beta access to text guidelines for all advertisers…

How Researchers Reverse-Engineered LLMs For A Ranking Experiment via @sejournal, @martinibuster

Researchers compared two ways to improve rankings in LLMs: Shadow…

From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail via @sejournal, @TaylorDanRW

See why the infinite tail demands narrower focus, stronger entity…

Google’s spam update vs. AI affiliate sites: An SEO experiment

Remember when it was easy to rank partial-match domains and…

What industry data reveals about the impact of Google’s AI Overviews on paid search by Adthena

Google’s AI Overviews have moved beyond the experimental phase…

Google To Test Search Changes In EU After DMA Charges, Per Report via @sejournal, @MattGSouthern

Google is preparing to test search result changes in the EU that…

Anthropic met à jour ses robots : ce qu’il faut savoir sur ClaudeBot, Claude-User et Claude-SearchBot

L’entreprise Anthropic, derrière le modèle d’IA générative…

Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern

Survey data shows 49% of U.S. consumers have used TikTok for…

Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern

Anthropic updated its crawler documentation to list separate…