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How People Really Use LLMs And What That Means For Publishers

Usage patterns show LLMs reshaping how people consume information,…

What you need to know about Responsive Search Ads

Responsive Search Ads (RSAs) have been around for many years…

Google Ads to enforce new requirements for Message assets

Google Ads will launch a new Message asset requirements help…

How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) via @sejournal, @Kevin_Indig

Backlinks still matter in AI search, but quality, diversity,…

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting…

Organizing content for AI search: A 3-level framework

Traditional search engines rely on countless ranking signals…

GA4 Five Years Later: The Current State Of Marketing Analytics

GA4 was introduced to modernize analytics with event-based tracking…

YouTube dominates AI search with 200x citation advantage: Data

YouTube is cited 200x more than any other video platform in…

Google AI Overviews Overlaps Organic Search By 54% via @sejournal, @martinibuster

Google AI Overviews increasingly overlaps with organic search…

Instant Checkout : OpenAI transforme ChatGPT en outil d’achat

ChatGPT ne recommande plus seulement des produits : il permet…