
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information,…

What you need to know about Responsive Search Ads
Responsive Search Ads (RSAs) have been around for many years…

Google Ads to enforce new requirements for Message assets
Google Ads will launch a new Message asset requirements help…

How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) via @sejournal, @Kevin_Indig
Backlinks still matter in AI search, but quality, diversity,…

LinkedIn Ads retargeting: How to reach prospects at every funnel stage
Most B2B marketers know LinkedIn Ads for its strong prospecting…

Organizing content for AI search: A 3-level framework
Traditional search engines rely on countless ranking signals…

GA4 Five Years Later: The Current State Of Marketing Analytics
GA4 was introduced to modernize analytics with event-based tracking…

YouTube dominates AI search with 200x citation advantage: Data
YouTube is cited 200x more than any other video platform in…

Google AI Overviews Overlaps Organic Search By 54% via @sejournal, @martinibuster
Google AI Overviews increasingly overlaps with organic search…

Instant Checkout : OpenAI transforme ChatGPT en outil d’achat
ChatGPT ne recommande plus seulement des produits : il permet…

