
The 5-layer framework for measuring GEO performance
AI search measurement in 2026 looks a lot like paid media in…

From video tapes to AI: Frederick Vallaeys on the evolution of paid search
Watch this video on YouTube
Frederick Vallaeys’ route into…

Comment Bing intègre la sécurité au cœur de la recherche IA
La recherche en ligne ne se contente plus de lister des pages…

SEO/GEO audits with AI fail without these 3 essentials
Running SEO and GEO/AEO audits is an excellent use case for…

It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
Scaling content with AI looks like an SEO win until it doesn't.…

4 ways to strengthen buy-in for technical SEO work
What differentiates a great SEO professional from a good one…

When did 25% efficiency become not enough?
Anyone who’s been following me on LinkedIn or X has seen my…

Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
Do you really know who your audience is? In this article, we…

Marketing is entering its ‘air traffic control’ era by AtData
For most of modern marketing history, the operating assumption…

Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros via @sejournal, @gregjarboe
Anthropic's 80-fold growth crisis mirrors Google's 1999 infrastructure…

