If you can’t say what problem your brand solves, AI won’t either
Customer journeys are collapsing into a single moment of evaluation.…
Strategy is the new keyword: What drives paid search performance now
Over the course of my three-decade career, the keyword drove…
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO via @sejournal, @martinibuster
Agentic AI shopping may not be good for SEO. But there's a reason…
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Paid search is often the highest-leverage ecommerce growth channel,…
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse via @sejournal, @MattGSouthern
Google's March core update is rolling out. Illyes explains Googlebot's…
Why AI search is your new reputation risk and what to do about it
It used to be that Google searches opened up a world of questions.…
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax? via @sejournal, @brookeosmundson
OpenAI is expanding ChatGPT Ads and launching self-serve access.…
Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth via @sejournal, @martinibuster
Matt Mullenweg invokes Will Smith's Oscars slap in response to…
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files via @sejournal, @martinibuster
Google's John Mueller answers question of whether splitting a…
Google piège les bots SEO : comment Monitorank a tenu bon face à l’offensive anti-scraping
Depuis fin mars 2026, de nombreux professionnels du SEO ont observé…
