
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value…

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster
Anthropic has revealed enough about Claude's watermark to identify…

Link building works better when you think beyond links
Backlinks have been a confirmed Google ranking factor for years.…

Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras
Search referrals measure how people reach Reddit. They don't…

Your B2B SEO can win the click and lose the consideration
A buyer can click through to your website after making an important…

Only 1.1% of news publisher visits come directly from AI: Study
AI referrals accounted for just 1.1% of visits to news publishers…

Most AI visibility gains are just technical debt repayment
Everyone seems to be searching for the AI optimization trick.…

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1
Stable rankings, stable impressions, falling CTR: the signature…

Why SEO uncertainty is creating opportunities for challengers
We’re well beyond the halfway point of 2026, and businesses…

AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
Learn how Freshpet stands out in AI Overviews and why trust signals…

