
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend…

7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
The Washington Post's controversial strategy begins with a foundation,…

Alphabet (Google) : des résultats record et un pari risqué qui inquiète Wall Street
Alphabet (Google) vient d'annoncer des résultats record pour…

4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to…

Amanda Farley talks broken pixels and calm leadership
On episode 340 of PPC Live The Podcast, I speak to Amanda…

90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell
Learn how to boost visibility for each location in your network.…

Google Revises Discover Guidelines Alongside Core Update via @sejournal, @MattGSouthern
Google updated its "Get on Discover" docs, adding page experience…

Performance Max built-in A/B testing for creative assets spotted
Google is rolling out a beta feature that lets advertisers run…

Google Ads adds a diagnostics hub for data connections
Google Ads rolled out a data source diagnostics feature inside…

Performance Max reporting for ecommerce: What Google is and isn’t showing you
Performance Max has come a long way since its rocky launch.…

