
Google Ads tests URL inclusions and exclusions for search
Google ads introduced a new feature for search campaigns –…

Google faces UK crackdown over AI Search, advertising practices
Google is facing fresh pressure in the UK as the country’s…

Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising is giving marketers sharper tools to manage…

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh
Where is AI making the biggest marketing impact? Get the data…

How to use GA4 predictive metrics for smarter PPC targeting
Understanding Google Analytics 4 (GA4) isn’t optional –…

When clients ask “Did it work?”—here’s your answer by Digital Marketing Depot
Clients today aren’t just asking for impressions or click-through…

How to build a traffic-first strategy in a fragmented search world
Each day, marketing leaders everywhere face a similar problem.…

How to make your AI-generated content sound more human
Generative AI tools like ChatGPT can create content, but it…

Google AI Mode now available in India
Google AI Mode is now available outside of the US, with Google’s…

Human-Centered Marketing: The Right Message To The Right People
Customer journeys resemble playgrounds more than funnels. It's…