
How to test UGC and EGC ads in Meta campaigns
To keep your Meta Ads performing at their best, it’s essential…

Le GEO local : nouveau terrain de jeu du référencement
À l’heure où les intelligences artificielles conversationnelles…

PPC tracking: How to eliminate duplicate conversions
Bad data = bad strategy.
Duplicate conversions are one of…

Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends…

7 SEO tests to help improve traffic, engagement, and conversions
Most marketers know the abbreviation ABC – “always be closing.”
In…

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler
Get B2B buying groups talking with this new playbook: persona…

The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove
The Positionless Marketer is the new marketing professional…

Google Shares Insight About Time-Based Search Operators via @sejournal, @martinibuster
Google’s “before:” and “after:” operators let you filter…

Garder un style visuel précis avec l’IA ? Le JSON fait mieux que le prompt
Le format JSON ne date pas d’hier. Mais bien utilisé, il peut…

The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson
Discover the essential PPC KPIs, beyond CTR and CPC, to measure…