
Why Tripadvisor still matters for local SEO in 2026
Optimizing your client’s TripAdvisor listing is an important…

How To Prove PR Business Value With UTM Parameters & GA4 via @sejournal, @gregjarboe
Here’s how UTMs and GA4 can prove earned media’s revenue…

5 B2B LinkedIn Ads tests to run in 2026
LinkedIn made some good moves last year that I’ve seen pay…

How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign…

WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
WordPress security release 6.92 fixes 10 vulnerabilities but…

L’avenir de Google Search selon sa patronne : incertitude assumée et pari sur la personnalisation
Liz Reid, directrice de Google Search, a accordé une interview…

Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
Discover the new approach to link building that prioritizes brand…

B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
A survey of B2B decision-makers found peer recommendations are…

Amazon Wins Preliminary Injunction Against Perplexity’s Comet via @sejournal, @MattGSouthern
A federal judge granted Amazon a preliminary injunction barring…

Meta is passing Europe’s digital taxes directly to advertisers
Starting July 1st, Meta will add “location fees” to ad buys…

