
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here's how…

European Accessibility Act : ces nouvelles exigences d’accessibilité web en vigueur depuis le 28 juin 2025
L’European Accessibility Act (EAA) est entrée en vigueur le…

New Google AI Mode: Everything You Need To Know & What To Do Next via @sejournal, @lorenbaker
Get your on-demand webinar and learn how A.I. is already changing…

LLM Visibility Tools: Do SEOs Agree On How To Use Them? via @sejournal, @martinibuster
LLM tools appear to be gaining maturity, though there are differing…

Des clics à la qualité : 12 KPI que vous devez suivre à l’ère de l’IA
Pendant longtemps, les équipes marketing ont mesuré leur succès…

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches via @sejournal, @MattGSouthern
A study finds Google’s AI Mode returns different URLs 91% of…

Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern
Google says core updates rely on long-term patterns, not recent…

Google to enforce phone number verification for Message Assets in ads
Starting August 1st, Google Ads will expand its Unverified Phone…

Google to ban ads for pill presses and related equipment
Starting September 1st Google Ads and Google Shopping will update…

Auditing the Performance Max black box: A strategic approach
Google Ads Performance Max campaigns are often called a “black…

